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Vice President Fundraising Programming

Company name
Public Broadcasting Service (PBS).

Arlington, VA

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Vice President, Fundraising Programming


Fundraising Programming




Drive the evolution of on-air fundraising with an innovative, collaborative, and technology-rich approach.

Partner with stations, PBS’ Development Services and Digital to develop new fundraising models and strategies around the integration of digital platforms toward effective fundraising tools (e.g., Passport, One Click, etc.).

Assist stations in effectively incorporating those models into their fundraising programming decisions; as appropriate, experiment with new initiatives that aim to maximize fundraising profits on-air and online.

Manage the staff and budget of the PBS Fundraising Programming department in pursuit of its goal to provide stations with long term financial stability while efficiently using the General Audience schedule to promote on-air fundraising.

Identify, acquire and manage the selection and distribution of PBS Fundraising Programs on behalf of member stations.

Oversee production of fundraising programs and breaks.

Cultivate relationships with sources in the entertainment, music, the arts, and self-help industries and to ensure PBS is top of mind of fundraising programming ideas.

Evaluate the success of initiatives, and apply findings to future fundraising campaigns.

Review and evaluate proposals and programs for the NPS as a member of the Senior Programming team with an eye for what will be most successful in fundraising initiatives.

Oversee the creation of special programs of popular PBS series for fundraising purposes.


Minimum of 8-10 years of experience producing and evaluating television programs and managing television distribution, programming, and/or production units.

Public television syndication experience.

Established relationships in the public television community.

Knowledge of prevailing pricing and perceived value of television programming.

Successful negotiation of program business deals.

Experience with public television fundraising programming


Bachelor’s degree in TV/radio/film, communications, or related field.

Additional training in journalism, broadcasting, business operations, and/or fundraising preferred


Understanding of all aspects of television production and multi-platform distribution

Ability to invent or create new approaches to conducting business (e.g. new ways to concentrate station monies for programming; knowledge of marketing techniques; ability to research and identify new sources of programming; knowledge of ancillary outlets for programming, etc.

Recognizes and takes into account PBS’ overarching mission and commitment to public media when making programming decisions

Ability to understand the unique needs of the station fundraising goals

PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with Disabilities

Company info

Public Broadcasting Service (PBS).
Website :

Company Profile
PBS is made up of more than 350 local public noncommercial TV stations serving all 50 states, Puerto Rico, U.S. Virgin Islands, Guam and American Samoa. PBS stations reach more than 120 million people each month through on-air and online content. PBS is a private, nonprofit corporation, founded in 1969, whose members are America’s public Television stations. PBS oversees program acquisition and provides program distribution and promotion; education services; new media ventures; fundraising support; engineering and technology development; and video marketing.

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