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Job Details

Media Planner

Company name
Raycom Media, Inc.

Shreveport, LA

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Job Overview
KSLA- Media Planner
Perfect position for a go-getter looking to gain broader advertising exposure and direct client contact.  The ideal candidate has a true passion for the advertising industry and is always looking for ways to soak up more knowledge.  They multi-task in their sleep and are natural born problem solvers.  Their sleeves are already rolled up \u2013 but they are just looking for a place to dig in.  This position reports directly to, and will work closely with the Sales Management and Sellers. You\u2019ll be a force within the station, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently:
Primary Responsibilities

Knowledge of basic media research tools to analyze market trends and forecast conditions and opportunities to positively affect client\u2019s business objectives.
Assist account executives by providing pre-call planning date and category insights.
Collaborate with Account executives and sales leadership team to create compelling and detailed proposals.  
Help establish media strategies and success metrics for advertising campaigns.
Assist in reporting for Digital campaigns (working knowledge of Dart/DFP)
Evaluate broadcast audience, web traffic, social, digital campaign, and SEM analytics to create cohesive analysis and recommendations
Evaluate sponsorship packages and develop POV
Work closely with media sales representatives to evaluate best plans and ensure flawless execution.
Gather statistics and prepare media plans under the direction of the Sales Manager.
Study demographic data and consumer profile to identify desired target audiences for multi-media campaigns.
Assist in the preparation of client presentations, development marketing strategies and long range media plans.
Calculate reach and frequency of potential media.
Assist in the creation and adjustment phases of client media plans.
Demonstrate a complete understanding of the Client\u2019s business, objectives and goals.
Keep up to date on all media trends.

Qualified applicants, apply online and attach resume with cover letter.  Candidate will successfully complete pre-employment drug screen and MVR check.  No phone calls please.  EOE-M/F/D/V

Company info

Raycom Media, Inc.
Website :

Company Profile
Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business. Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website. Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics. With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog. Raycom Media is headquartered in Montgomery, Alabama.

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