Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Hollywood, CA
View more jobs in California

Job Details

Marketing Specialist Customer Relationship Management

Company name
Interscope Geffen A&M Records

Hollywood, CA

Apply for this job

4 hit(s)  


Full Time


Marketing Specialist, Customer Relationship Management (CRM)


As the CRM Specialist you are responsible for operating direct messaging programs on behalf of UMG, its labels, and its artists. This includes creating targeted audience segments, advising on communication strategies, and building and deploying campaigns that drive meaningful value through fan engagement and sales.

Job Functions:

• Execute multi-channel marketing strategies for label newsletters, artist releases, and direct to consumer products

• Design, build and maintain email templates utilizing HTML & CSS and ensure messages are mobile-friendly

• Work with label to manage the email process workflow including: development of the email calendar, collaborating on content, and obtaining approvals on email Manage segmentation of the database and implementing personalization and remarketing strategies

• Drive A/B testing on various campaigns to establish the most effective

• Test campaigns for rendering across email clients and gain approval from stakeholders

• Deploy email campaigns via Salesforce Marketing Cloud and mobile campaigns via SlickText

• Manage communication across other direct messaging channels as needed, with similar marketing strategies

• Ensure all CRM campaigns comply with current best practice in the industry as well as data privacy regulations

• Track analytics to determine success of current marketing campaigns, while making recommendations for improvement.

Job Requirements:


• Intermediate knowledge of email tools, HTML and CSS.

• Good understanding of database concepts and segmentation

• Ability to identify new audience types when presented with data.

• Excellent written communication skills

• Multi-tasker; able to track and manage competing priorities while meeting deadlines

• Expertise in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign)

• Working knowledge of data privacy regulations such as COPPA and GDPR


• 3 years front end development or graphic design experience, CRM experience also preferred.

• Experience working with digital marketing teams and projects.

• Experience with Salesforce Marketing Cloud products preferred


• Degree in Graphic Design, Web Production, Interactive Media Design, Marketing, or related field

Universal Music Group is an Equal Opportunity Employer.


This job description only provides an overview of job responsibilities that are subject to change.

Contact the Employer

Please tell this employer that you found the listing at EntertainmentCareers.Net

Reference: ECNJOBID-74-120-248-231 in the application.

Company info

Interscope Geffen A&M Records
Website :

Company Profile
Universal Music Group (UMG) leads the music industry in global sales with an estimated worldwide market share in 2005 of 25.6%. Its global operations encompass the development, marketing, sales and distribution of recorded music through a network of subsidiaries, joint ventures and licensees in 77 countries, representing approximately 98% of the music market.

Similar Jobs:
Full Time Job It's an exciting time to join Netflix with over 109 million members in over 190 countries enjoying more than 140 million hours of TV shows and movies per day including award-winning original content. It's a great tim...
Music Clearance Specialist
location Los Angeles, CA
THE OPPORTUNITYAt Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Our international efforts have brought Netflix around the globe to virtually all countries and we're excited ...
(Los Angeles, CA)Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of ...
By using Employment Crossing, I was able to find a job that I was qualified for and a place that I wanted to work at.
Madison Currin - Greenville, NC
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
EntertainmentCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
EntertainmentCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 EntertainmentCrossing - All rights reserved. 168