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Audience Engagement News Editor

Company name
Wgbh Educational Foundation

Boston, MA

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Position Overview WGBH News is looking for an experienced audience engagement news editor to manage our social media accounts across a number of programs, lead the implementation of our social media strategy and broaden the reach and impact of our radio, television and written stories. This person will play a key role in five main areas: 1) growing our social media audience 2) cultivating active communities that engage with our various area of coverage 3) creating compelling, original content for social media that connects our audiences to our journalism 4) training staff and 5) keeping track of key performance indicators. This person may also need to step in to help produce and write content for the website. Responsibilities: 1) Grow WGBH News\u2019 social media audience on Facebook, Twitter, Instagram and Snapchat. Work with newsroom shows and desks (BPR, Greater Boston, Forum Network, K-12 desk, etc.) to create a social media strategy tailored to their audience. 2) Produce social content, including video, images, GIFs, and emerging platform content such as 360 video or live streams. 3) Create and execute engagement and audience development initiatives, ranging from hashtag campaigns, social ad campaigns, Twitter chats, Reddit AMAs, Facebook Live interviews, and facilitating social media \u201ctakeovers.\u201d 4) Identify key players in the New England news and media landscape, and engage with them on social media. Use social media to develop sources and story ideas. 5) Write social copy, optimized for each platform. 6) Train newsroom staff on social media best practices, how to use our main publishing platform and the latest social media trends. 7) Write eye-catching, accurate headlines. 8) Respond to inquiries and comments on social channels. Moderate comments to ensure discussions, particularly on Facebook, are informative. 9) Find and report stories of interest to WGBH News\u2019 digital audience. Help increase the diversity of WGBH News\u2019 audiences by sharing content with networks and communities that are under-represented in media. 10) Collaborate with newsroom colleagues to bring digital stories to radio\/TV and radio\/TV stories to digital. 11) Monitor key analytics. Skills Required 1) Four or more years social media experience. 2) Proven track record of leveraging social media platforms to drive editorial objectives. 3) Outstanding news judgment. Familiarity with journalism, newsroom, ethics, vetting information quickly in a breaking news situation and rights to media elements\/clearing media elements for use. 4) Strong writing skills, ability to adapt writing style creatively to fit the voice of different platforms. 5) In-depth knowledge of the latest social media best practices, tools and trends. 6) Ability to consistently produce results under pressure in a fast-paced environment both as an individual contributor, as well as an individual in a team environment. 7) Exceptional time management and organizational skills. 8) Demonstrated success in building and maintaining relationships with various stakeholders. 9) Ability to copy edit under tight deadlines. Educational Requirements Bachelor's degree required.

Company info

Wgbh Educational Foundation
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Company Profile
WGBH is a public media powerhouse, serving the neighborhood and the nation with award-winning programs and services that educate, inspire, and entertain. Through television, radio, the Web, mobile, and a growing number of other platforms, we enrich people’s lives, producing non-commercial, member- supported content that fosters citizenship and culture, the joy of learning, and the power of diverse perspectives. WGBH is PBS’s leading producer and a major supplier of programming for public radio nationwide. More than 70 million Americans watch WGBH’s productions every month, including Frontline, Nova, American Experience, and Antiques Roadshow—all produced out of our Boston studios. A pioneer in children’s media (from Zoom to Curious George), WGBH creates and delivers curriculum-based educational content for teachers, students, and families across the nation. WGBH invented captioning for people with hearing loss and descriptive video for blind audiences, and we continue to make breakthroughs that give people with disabilities equal access to media.

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