The Communications/Media Relations Director will be responsible for highlighting the FOX Deportes brand and increasing the profile of the network in consumer and trade publications. The candidate will work closely with public relations teams of various partners (NFL, MLB, MLS, Bundesliga, Liga MX, NASCAR, etc.) as well as the FOX Sports Media Group internal PR department to maximize exposure and heighten FOX Deportes relevancy.
Leverage relationships with top Hispanic outlets, helping to raise awareness and promote tune-in for FOX Deportes while working with the director of marketing to develop PR strategies around programming and network initiatives.
Develop and drive the network's communications strategy, identifying opportunities for all partner properties (NFL, UFC, MLB, NASCAR, etc.) to increase the visibility and profile of the brand to a rapidly growing Hispanic audience base.
Serve as the primary spokesperson and liaison for the company in engaging partners, and media contacts, negotiating press coverage and placement for the company and its partner properties in both Hispanic and general markets.
Manage and build fully integrated campaigns across broadcast, print, radio, and online to heighten awareness for the brand.
Lead cross-departmental collaborations, and coordinate strategy and messaging across all internal teams.
Directs all awards campaigns efforts for the network (Sports Emmy's, Cynopsis,Sports Business Journal, etc., and work closely with FOX Sports Awards teams to ensure campaigns. align with overall company goals.
Serves as a key contact for the FOX Sports talent relations department for all media days
Cultivate strategic partnerships with athletes, celebrities and businesses across various industries to increase media impressions outside the traditional scope while helping to grow the overall brand
Deliver placement of FOX Deportes talent in consumer facing media. Elevate the credibility and celebrity of talent and increase their off-channel exposure through relevant outlets.
Produce consumer facing press releases that promote the FOX Deportes brand and offerings tied to linear programming, brand initiatives, etc.
Produce trade focused releases highlighting network's ratings success, key programming acquisitions, etc.
Work closely with FOX Sports Media Group (FSMG) to ensure FOX Deportes is highlighted in press efforts and messaging is consistent between companies
Work closely with FOX Sports Mexico talent to increase their exposure and branding in the U.S.
Work with PR teams from FOX Sports in Latin America to develop and execute pan regional, PR based initiatives.
Bachelor's degree required (preferably in marketing/journalism. 6-7 years of public relations related experience and a strong network of writers/bloggers targeting Hispanic market.
Fluency in writing, editing and sourcing Spanish editorial. Superior verbal communications and interpersonal skills in English and Spanish.
Ability to write trade and consumer focused press releases in English and Spanish.
Ability to analyze and effectively communicate ratings information to media buying audience.
Strong organizational, process management, problem solving, time management, and timely decision making skills preferred.
Strong PC skills, intermediate proficiency in Microsoft Excel.
Working knowledge of sports including soccer, boxing, MMA, baseball, motor sports, etc. Proven success in a team environment and successful cross-departmental collaboration. Knowledge of television market Nielsen ratings.
Launched in 1996, FOX Deportes, a division of FOX Sports, is the first and longest-running Spanish-language sports network in the United States. Now reaching more than 22 million cable and satellite households, more than 6.3 million of which are Hispanic, FOX Deportes has been the nation's leading supplier of Spanish-language sports programming for almost 20 years. FOX Deportes features a diversified portfolio of properties, and boasts more than 2,100 hours of exclusive, live programming including NFL pre and post-season games, MLB regular-season, All-Star Game, Divisional Series, American League Championship Series and World Series, UFC®, the USGA's U.S. Open, NASCAR, Premier Boxing Champions, college football and premier soccer programming including MLS, Bundesliga, and UEFA Champions League. Original programs include LA ULTIMA PALABRA, CENTRAL FOX and FOX DEPORTES EN VIVO. FOX Deportes Digital reaches 17 million visitors monthly and provides a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights on FOXDeportes.com .
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Website : http://www.fox.com/
Fox Broadcasting Company (FOX), a unit of 21st Century Fox, is home to some of the highest-rated and most acclaimed series on television, including AMERICAN IDOL, THE FOLLOWING, NEW GIRL, GLEE, BROOKLYN NINE-NINE, THE SIMPSONS and SLEEPY HOLLOW. The network ranked No. 1 in the key adult demographic for eight of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news. “Like” FOX on Facebook at www.facebook.com/FOXTV and follow the network on Twitter @FOXTV.