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Job Details

Media Planner

Company name
Raycom Media, Inc.

Amarillo, TX

Date Last Verified
Apr 12,2018

Posted on
Apr 10,2018

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Job Overview

About Position: Interface closely with our specialized sales teams to ensure broadcast campaigns are developed and deliver client expectations through Raycom Media's digital product suite. Maintain familiarity with broadcast/digital market research methodologies and operational functions (i.e. best practices and performance metrics) to be able to provide support sales and clients.
Primary Responsibilities:

Working with the client and sales team to understand the business objectives and advertising strategy sold
Liaising with the creative agency team, clients and consumers to develop digital media strategies and campaigns
Making educated decisions on the best form of media buy for specific clients and campaigns based on Raycoms product suite
Undertaking research and analyzing data using specialized reporting resources
Identifying target audiences and analyzing their characteristics, behavior and media habits
Creating and presenting proposals, including cost schedules, to Director of Sales
Recommending the most appropriate types of media to use, as well as the most effective flight dates and targeting parameters
Working with colleagues, other departments and media buyers either in-house or in a specialist agency
Making and maintaining good relationships with third party vendors trade desks
Managing client relationships to build respect and trust in your judgement
Proofreading advertisement content before release
Maintaining detailed records before, during, and after campaign launch process
Evaluating the effectiveness of campaigns in order to inform future campaigns
Other duties as assigned

Preferred Skills:

3 years of data-driven digital marketing experience
Experience with automotive sales
Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done'
Experience with Data Visualization ( e.g. DOMO )
Experience with Google Analytics, social analytics, data integrations, media analytics, and client databases
Quick Learner and a creative problem solver
Persistent when it comes to achieving personal and professional goals
Team Player
Experience taking on a high level of responsibility, works well under pressure
Ability to meet multiple deadlines in a deadline driven, changing environment
Familiarity or exposure to A/B testing

About Raycom: Raycom Media, an employee-owned company, is one of the nation's largest privately-owned local media companies and owns and/or provides services for 65 television stations and 2 radio stations in 44 markets located in 20 states. Raycom Media owns or provides services for stations covering 16% of U.S. television households and employs over 8,300 individuals in full and part-time positions. In addition to television stations, Raycom Media is the parent company of CNHI, PureCars, Raycom Sports, Tupelo Raycom, RTM Productions and Broadview Media. Raycom Media is headquartered in Montgomery, Alabama.

Company info

Raycom Media, Inc.
Website :

Company Profile
Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business. Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website. Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics. With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog. Raycom Media is headquartered in Montgomery, Alabama.

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