Social Media Buyer

Profile

Full Time Job
Social Media Buyer (NYC or Burbank, CA)
We are the Marketing Acquisition and Campaign Services team (MACS) within ViacomCBS Streaming group and we are looking for a Social Media Buyer to join our growing team! We work closely with the digital teams at ViacomCBS to promote and amplify the very best content and products of what is produced every day. In this role you will work alongside the paid social advertising team in managing paid campaigns on social platforms like Facebook, Instagram, Twitter, Snap, Pinterest, TikTok or Reddit. You will help with setting up and managing paid social campaigns, working on setting up the right audience targeting profiles and building paid social ads. You'll also help monitor metrics and results from the paid social campaigns, to help understand which tactics and audiences are the driving most activity and engagements. The ideal candidate will have prior experience in paid social advertising and will be looking to further their career within paid social to understand how they can help drive business goals and evaluate against key performance metrics (KPIs). They will show a strong work ethos and strive to continually learn and grow their digital marketing skills. This will be a fun and fast paced role so we are looking for an enthusiastic and detail oriented team-player to join our entrepreneurial team.
Your Day-to-Day:
• Update and deliver reports to the MAC's and broader marketing team
• Upload and schedule ads through various paid social ad managers/platforms, including but not limited to Facebook, Twitter Ads Manager, TikTok, Snap, Pinterest, Reddit among others
• Generate audience targeting ideas, review campaigns, make recommendations for optimizations
• Monitor performance of digital media buys against KPIs and benchmarks
• Work closely with each platform vendor on a day-to-day basis to ensure buying techniques are in sync with evolving platform capabilities
• Support the management, monitoring, and administration of advertising campaigns
• Collaborate with multiple departments to communicate campaign progress and updates
• Monitor activities of competitors and industry trends
• Execute special projects as needed
Key Projects:
• Update marketing vendor reports
• Monitor campaign KPIs and pacing to benchmarks for audience acquisitions and brand awarenessÂ
• Process invoices and ensure timely payment
Qualifications:
• Bachelor's Degree
• 1-2 years of hands-on social (i.e. Facebook, Twitter, Snap, Pinterest, etc.) across multiple clients, preferably from a media agency or entertainment-based organization
• Experience using a social ads management tools such as Sprinklr, AdParlor, AdEspresso, Hootsuite, Kenshoo or Marin
• Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
• Enthusiastic, passionate and strong work ethic
• Proactive and self-motivated
• Strong verbal and communication skills
• Flexibility and ability to handle multiple projects at one time
You may also have...
• Professional Certification: Blueprint or Flite School certification or other equivalentÂ
• Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent
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ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.
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