Team Lead Partner Marketing

Profile

Full Time Job
**MEMBERS ONLY**SIGN UP NOW***.'s Marketing organization is seeking a Team Lead, Partner Marketing who will be an outstanding addition to our Growth Partnerships Team. In this role, you will be responsible for developing, pitching, and executing paid and earned campaigns across **MEMBERS ONLY**SIGN UP NOW***.'s distribution partners. You will take advantage of the **MEMBERS ONLY**SIGN UP NOW***. brand, content, and promotional offers to drive subscriber growth and engagement through the various platforms. The ideal candidate has experience managing all aspects of a marketing campaign, including strategy, media, and creative, and has experience leading a team of junior talent. The right person for this role has a strong creative eye combined with excellent relationship management skills and an in-depth understanding of the digital distribution landscape. If you are someone who is passionate about **MEMBERS ONLY**SIGN UP NOW***. content and wants to shape the way we deliver and promote it to our customers, then this is an excellent role for you!
Responsibilities
• Lead all marketing efforts through identified device, wholesale, and enterprise partnerships to maximize subscriber growth and engagement; accountable for campaigns from ideation through execution, approvals, and performance tracking
• Establish, implement, and measure the effectiveness of partner campaigns that drive subscriber acquisition, engagement, and retention
• Develop a strategic roadmap across all partners inclusive of performance benchmarks and pathways to campaign optimization
• Collaborate internally and externally to develop out of the box campaigns that capitalize on the unique audiences, viewing behaviors, and product features specific to each partner
• Champion partners as a channel within Marketing; advocate and educate campaign managers on the opportunities and audiences that each partner presents, ensuring partner placements are a cohesive extension of Brand and Content campaigns
• Own App Store optimization strategies across all Device partners including creative and keyword testing and optimization
• Help the Partner Engagement team achieve ambitious near- and long-term subscriber growth goals through paid and organic placements, promotional offers, and co-marketing activations
• Partner with Business Development to identify, pitch, and implement strategic growth opportunities with Enterprise Partners that help **MEMBERS ONLY**SIGN UP NOW***. achieve goals across brand awareness, affinity, subscriber acquisition and retention
• Manage a team of 3-4 Partner Marketers who will lead the day-to-day interaction with partners and own campaign execution
Basic Qualifications
• 6 years work experience; prior experience working in Partnership Marketing, Media or a general Marketing-related role
• Strong creative intuition combined with excellent partner management skills
• Outstanding communication and presentation skills that enable you to build consensus and enthusiasm among internal and external partners
• Detail oriented, with exemplary project management skills that enable you to hit deliverables on time
• A self-starter capable of working independently but also as part of a team
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Ability to work in a fast-paced and dynamic working environment, supporting new products/partners as surfaced
• Prior people management experience
Preferred Qualifications:
• Prior experience at a premium streaming content provider
• Experience working in a fast-paced and dynamic environment, with an ability to support new products/partners as surfaced
Additional Information
Just like the best ensemble casts of our favorite shows, **MEMBERS ONLY**SIGN UP NOW***. embraces diversity and is an inclusive environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state and local law. **MEMBERS ONLY**SIGN UP NOW***. is committed to providing reasonable accommodations to applicants if needed during the interview process. We are proud to be an Equal Opportunity Employer.
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