Partner Marketing Manager

Profile

Full Time Job
Partner Marketing Manager, Fandango
Responsibilities
We are looking for a Partner Marketing Manager to join our Studio Solutions team, within Fandango's Performance Marketing org. The Partner Marketing Manager will be the main point of contact for key studio accounts and in-charge of onboarding and training studios to use Fandango's customer data platform and audience insights, sharing campaign best practices and providing audience targeting recommendations throughout the life cycle of a movie - from theatrical (Fandango) to Home Ent (Vudu) release. The ideal candidate will have hands-on experience managing paid campaigns on Facebook Ads, Google Ads and programmatic channels and be very comfortable being in a client-facing role.
Responsibilities:
• Be the main point of contact for studio accounts assigned to the Partner Marketing Manager â€'' responsible for building and fostering a positive working relationship with studio contacts and their agencies.
• Onboard and train studios to use Fandango's proprietary customer data platform. Assist in account setup, share campaign best practices and audience targeting recommendations for new release titles. Accountable for overall success and satisfaction of studio partners leveraging Fandango's audience insights.
• Build out media proposals for new release titles based on marketing expertise and experience working with marketing platforms such as Facebook, Google AdWords. Provide spend and flight recommendations, audience and creative strategy, and post campaign reporting.
• Collaborate with internal Fandango teams to run A/B tests, setup custom reporting, generate learnings and build sales collateral to share with studios.
• Prepare and present quarterly and annual business updates, manage monthly touch base meetings with studio/agency contacts, identify opportunities to expand partnerships and share customer feedback with sales and product teams.
• Act as primary point of contact throughout customer's lifecycle, defining key deliverables, ensuring clear communication, and orchestrating the right internal resources to address studio needs.
Qualifications
/Requirements
• Bachelor's Degree
• 3-5 years hands on experience managing paid campaigns on Google, FB or programmatic channels, preferably in a client facing role (eg: agencies, consulting)
• Extremely detail oriented. Excellent project and time management skills are essential for success in this role.
• Strong understanding of performance marketing KPIs for campaign analysis (ROI, CPA, profit margins)
• Great communication skills, both internally and externally; you follow up with people rather than their needing to follow up with you
• Expert in MS Excel, PowerPoint/Keynote skills; able to build executive-facing presentations
• A great team-player, willing to roll-up the sleeves and collaborate with team members to meet business goals.
• Position can be based out of LA or Mountain View, CA. Should be available to work west coast hours.
Additional Job Requirements
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or must undergo regular COVID-19 testing if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
Desired Characteristics
• Experience with conversion tracking setup and campaign QA across multiple marketing platforms. Stay up-to-date on industry trends surrounding data privacy, tracking and attribution.
• Interest in movies and entertainment
**** in the application.

Company info

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