Manager Experience amp Site Merchandising

Profile

We are UMG, the **MEMBERS ONLY**SIGN UP NOW***.. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.How you'll LEAD:Merchandise and commerce are becoming part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand.  For fans, it’s another pathway to connecting with an artist and the culture they represent.UMG Commercial Services is looking for a Manager, Experience & Site Merchandising to help oversee frontend customer experience & optimization efforts across **MEMBERS ONLY**SIGN UP NOW***.’s D2C stores as part of a cross-functional team. This person will play a key role in developing & implementing always-on strategies to improve customer conversion, acquisition & retention rates for our stores, working in close alignment & collaboration with our partners across UMG (Audience, Paid Media, Consumer Marketing, Data & Analytics, Global Insights, IT, etc.) to elevate the eCommerce experiences for our labels & rights owners (ROs), artists, and—most importantly—their fans.How you’ll CREATE:Manage eCommerce experience & site merchandising efforts for **MEMBERS ONLY**SIGN UP NOW***.’s roster of D2C stores, including:Front End Experience & Site Merchandising:Utilize sales data & fan insights to inform store merchandising (e.g., product placement, categorization)Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides)Deploy upsell & cross-sell tactics to increase AOVEnsure that UX/UI best practices (e.g., usability, accessibility, discoverability) are in placeCampaign & Promotion Strategy:Develop promotional strategies around new music and merch releasesCreate content calendars and plan evergreen store campaigns around key moments (e.g., holidays, events, anniversaries) in partnership with creative planningEmploy tried and tested eCommerce drivers (e.g., discounts, gift with purchase programs, free shipping) to incentivize purchasesUtilize bespoke content to artist or brand (e.g., blog posts, videos) to increase traffic and engagement to our eCommerce stores, working in partnership with creative teamsLeverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they arePerformance Analysis & Optimization:Track, analyze & report performance to drive optimizations and inform planning & strategyGather customer feedback through surveys & social listeningUse heat mapping & data analytics to understand & tailor user journeysIterate and A/B test to optimize frontend eComm experiences in partnership with creative planningCustomer Acquisition & Retention:Drive lead generation & customer acquisition programs (e.g., early access, sweepstakes)Inform segmentation & targeting (e.g., triggered email flows, retargeting) to build customer journeys that deepen the fan-to-artist connectionDevelop and execute retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase CLVImplement SEO best practices to increase organic traffic and ensure store discoverabilityWork collaboratively with teammates across creative services, artist engagement, marketing & customer engagement, store management, operations & customer service to collectively deliver a great customer experience to our fans and Capitol Music Group’s artistsBring your VIBE:3-5 years working in eCommerce marketing or related fieldsExperience creating content calendars and planning marketing campaigns, including lead generation, awareness & conversion campaignsExperience creating eCommerce campaigns like Discounts, Free Shipping, Gift With Purchase, etc.Passionate about music, preferably within the Capitol roster, and solid understanding of fandomStrong critical thinking skills and an ability to make informed decisions based on dataExceptional communication skills. Must be extremely effective at clearly communicating concepts & ideas to diverse audiences ranging from IT to label executivesNatural collaborator - must be willing to set ego aside to reach team goalsAbility to stay flexible, calm and collected under pressure, and to be accountable to stakeholders across the organizationExtremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneouslyStrong attention to detailExperience in the entertainment industry preferred, but not requiredCRM/Email marketing, Shopify and project management experience is a plusUnderstanding of UX principles and consumer behavior is a plusFrequent online shopping is a plusPerks Playlist:Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matchingFlexible Paid Time Off plus Paid Holidays, 2 week “Winter Break” & Wellness Fridays (year-round) Medical, Dental and Vision InsuranceStudent Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service)Robust Employee Assistance Program (for you and your loved oneAnnual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements**MEMBERS ONLY**SIGN UP NOW***. is an Equal Opportunity EmployerAll UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

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